David Glover's The Business of Training Plans
You can't make money selling training plans...or can you?
Training plans are a way to expand your coaching business in order help more athletes be successful in their sport while generating significant revenue for you as a coach.
In this course, David Glover shares his approach to creating, marketing and selling online training plans in TrainingPeaks that enabled him to go from $420 in training plan sales in 2009 to more than $100,000 in sales in 2013 and every year since.
You'll learn David's process for identifying opportunities, creating better plans, selling more plans and improving the customer's experience. He'll share specific examples of what works and what doesn't work plus key takeaways that you can apply immediately to build and expand your own training plan business.
Lesson 1: Where to Start? 14:15
- What can you offer?
- Who is your target customer?
Lesson 2: Building a Better Training Plan 30:27
- Choosing a plan to build
- What is the opportunity?
- Creating your plan
Lesson 3: Marketing Your Plans 27:20
- Using TrainingPeaks
- Developing supporting material
- How will potential customers find your plan?
- Seeling a solution, not a product
- Growing sales significantly
Lesson 4: Best Practices 25:46
- Key assumptions
- Improving the customer's experience
- Setting up a process
- Common pitfalls to avoid
- Resources and recommended reading
- Downloadable Training Plan Checklist
- Printable Worksheets